A Comprehensive Study of Big Data Analytics and Social Media

Author: Hiteshkumar Omprakash Maidh, Mahammad Idrish I. Sandhi
Published Online: July 1, 2024
DOI: https://doi.org/10.63766/spujstmr.24.000027
Abstract
References

The exponential growth of social media platforms has led to an unprecedented surge in data generation, offering vast opportunities for research, analysis, and insight generation. This literature review synthesizes existing studies on the implementation of big data analytics on social media data. It delves into various aspects including methodologies, tools, challenges, and emerging trends. The review begins by exploring the methodologies employed in analyzing social media data, ranging from traditional statistical methods to advanced computational methods of machine learning. It highlights the importance of selecting appropriate methodologies based on the research objectives and characteristics of the data. Furthermore, the review addresses the diverse range of tools and platforms available for big data analysis in social media data, including open-source frameworks, commercial software, and custom-built solutions. It examines the functionalities, scalability, and usability of these tools, offering insights into their suitability for different research contexts.

Keywords: Social Network Analytics, Big Data Analytics, Big Data, Traditional Databases, Systematic Literature Review.
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